“My doctor handed me a sample of KY Jelly and said 'good luck.'”
Finally In America: The Before-Bed Comfort Ritual European Women Have Quietly Loved For Years
When closeness starts to feel uncomfortable, or that dry, tender feeling lingers through the day, many women assume it's just aging.
Keep reading.
You've tried the lubricants.
The moisturizers.
The coconut oil your friend swore by.
And you're still here. Still reading.
Because none of it changed how you felt every day.
Maybe it came out of nowhere.
Maybe your doctor told you it's “just part of aging.”
Maybe it's just been quietly wearing on you, month after month, and you're ready to feel like yourself again...
You're not imagining it.
You're not alone.
And it doesn't have to be your future.
REAL WOMEN, REAL WORDS
Look, I've had women say things to me that I'll never forget...
"I stopped going to my water aerobics class because I couldn't sit on the edge of the pool without wincing. I told everyone I had a back problem."
"I've been avoiding closeness with my husband for over a year. He doesn't understand why, and it's been so hard."
"That dry, tender feeling followed me through the day and nothing I tried really helped."
"That uncomfortable feeling was on my mind a lot, and nothing I'd tried had really settled it."
Whether it's the dryness that won't let up... the discomfort that follows you through the day... or the closeness you've been quietly avoiding...
Whether you're 48 or 72. Whether you're on HRT or not. Whether you've tried everything or nothing yet...
You're not here because you haven't tried. You're here because everything you've tried was never designed for what your skin actually needs.
And there's a specific reason why.
That's why I put this guide together
My name is Dr. Umair Khalid. I trained in medicine. I always had an interest in hormones.
But if I'm being honest with you? I had no idea how little women here had ever been told about a routine Europe takes for granted. None.
I didn't set out to build a product. I set out to understand a problem. And what struck me was the gap between what's been well understood in Europe for years and how little women here had ever been told about it.
That gap is exactly why so many women stay uncomfortable far longer than they need to — and why this exists.
Why nothing has worked
Maybe this sounds familiar...
Going to your doctor and finally building up the courage to say “sitting is uncomfortable... and closeness feels impossible.”
And there's a very high chance they never mentioned anything about these common midlife changes.
How common it is after menopause... affecting so many women.
How it often creeps up on women until they happen to come across it themselves.
You may be aware of it with all the research you've done (and I applaud you for it).
After menopause, as estrogen naturally dips, the delicate intimate skin tends to become thinner and drier... one of the most common midlife changes, and one of the least talked about.
The lubricants sit on the surface of tissue that's thinning from the inside...
The probiotics, the coconut oil? They don't contain estrogen at all...
Your HRT patch? Excellent for hot flashes. But it doesn't deliver enough estrogen locally to keep delicate intimate skin comfortable. That's two different jobs...
Does any of this sound familiar?
- You've tried thing after thing and nothing seems to make a difference
- Your body changed and no one really prepared you for it
- You've been told "this is just normal for your age"
- It's made closeness feel complicated
- You'd love to simply feel comfortable and like yourself again
If you're nodding, then you realise how this common midlife change is one that so many women quietly live with... when real comfort has been within reach all along... and it needs action today.
You haven't been doing it wrong. You were given the wrong tools for the job.
If you have ever tried product after product without lasting relief, you could
be making the same mistake Emily made
Although vaginal dryness is most common after menopause...
It can happen to any woman, at any age.
However, the good news is there's a lot you can do to feel more comfortable than you'd think.
Emily had what she called "The Drawer of Shame" — a bathroom drawer stuffed with over $400 of failed products.
Coconut oil. Rejuvenation gels. Hyaluronic acid inserts. Vitamin E suppositories.
None of them worked for more than a few hours.
She felt lonely and isolated.
She had never experienced anything like this before and she was personally dealing with something millions of women quietly live with.
What European women have known for 50 years
European doctors figured this out decades ago. Women need two types of estrogen support... not one.
Systemic hormones... your HRT patch, your pills... handle hot flashes, bone loss, mood. That's one job.
But vaginal tissue needs its own estrogen delivered directly. That's a completely different job. And no pill or patch can do it.
So in Europe, both have simply been part of routine intimate care for years.
It's simply been part of everyday intimate-care routines there for years.
That same gentle routine is now here, too.
"Something Every Woman Deserves To Know About Intimate Comfort"
▶ Press Play To Watch
Dr. Mary Claire Haver, Board-Certified OB/GYN — "Every woman deserves to know about intimate comfort."
FINALLY AVAILABLE
Europe has quietly had this for years. Now it's here.
For years, this simple comfort routine was something European women have quietly used for years — while most women here had never even heard of it.
Not because of anything you did. It just hadn't made its way over yet.
That's what's changed. The same gentle before-bed comfort routine European women have quietly loved is now available here.
You don't need to chase anything down. It's finally within reach.
"This has settled everything down — so much more comfortable now... hardly any of that dry, tender feeling. A month in and it just keeps getting better. I really wish I'd known about it years ago. So much changes during and after menopause, and no one really prepares you for it."
European women had quietly relied on it for decades.
In much of Europe, topical estriol has been a familiar part of women's intimate-care routines for years.
Many women say they simply start to feel more comfortable within the first few weeks of a regular routine.
Comfort at any age
Many women find intimate skin feels more supple with regular use, at any age.
Women in their 60s, 70s, even 80s reach for estriol. Comfort can come at any age.
Why so many women reach for estriol
- That dry, sandpaper feeling eases. The rawness that follows you from morning to night... quiets down. You sit comfortably. You stop planning your day around it...
- The constant irritation quiets down. That stinging, raw feeling that used to linger... starts to ease. You feel normal again. Not "better than yesterday" normal. Actually normal...
- That easily-irritated feeling settles. Day to day, things simply feel calmer and more comfortable... less on your mind.
- Natural moisture returns. Your body does what it used to do on its own. No more products. No more worrying about it...
- Intimacy stops being something you dread and starts being something you choose. Not because you're performing. Because it feels good again...
This is what getting your body back feels like.
You’ve been let down before. We know that.
So here’s what we decided before anything else.
You might be reading all of this and thinking... "but will it work for ME?"
I hear that question every single day. So let me answer it directly.
Why so many women reach for estriol
- "I've tried everything else"... lubricants, coconut oil, Replens, Revaree, probiotics. Estriol is simply a different approach — the one European women have reached for for years...
- "I'm already on HRT"... your patch is great for hot flashes. Estriol sits alongside your HRT for everyday intimate comfort... two different jobs...
- "I've been uncomfortable for a while"... many women who have felt this way for years say things simply feel more comfortable over time...
- "What if it's not right for me?"... you're covered by our 90-day money-back guarantee. No questions asked.
- For any personal medical history... it can be used alongside HRT, and the right person to answer questions about your own history is your own doctor.
If you recognize yourself in even one of those... this was made for you.
… and it is our mission to close the gap and help as many women as possible
I started to share this cream with other women. And every single one felt more like herself again.
But I couldn't simply hand every woman a European tube — and the few options here cost a fortune, around $200 a tube.
Meanwhile, millions of American women were quietly living with this — and women across Europe had been using it for years.
That's when I knew I had to find a way to bring this to every woman in America.
OUR MISSION
The Formula Europe Kept To Themselves For 50 Years
We sourced the exact premium European Estriol ourselves.
Commissioned a bespoke batch at a gold-standard, FDA-registered US facility.
Bioidentical — meaning your body recognizes it as its own.
But we didn't just bring the Estriol. We made it better.
We created the perfect base to go with estriol
so that it soothes and restores all-in-one. Bioidentical, gentle and safe.
Emily told us something that changed the formula entirely.
"I can't wait 3 weeks, Dr. Linda. I can't sleep. I can't sit in my car without squirming. I need relief now."
So Dr. Linda asked one question:
"What if we took the premium Estriol... and suspended it in a base that acts like a Liquid Bandage?"
A base that soothes immediately — while the Estriol nourishes underneath.
She combined two key ingredients:
Estriol — helps intimate skin feel softer and more supple, layer by layer. This is the estriol European women have used for over 50 years.
Hyla-Shea® Base — a blend of hyaluronic acid, shea butter, and vitamin E that soothes and moisturizes from the very first application. pH-balanced and microbiome-friendly, it delivers immediate comfort while the estriol nourishes underneath.
The result: dual-action.
The base soothes NOW. The Estriol nourishes UNDERNEATH.
It's a bioidentical estriol cream in a soothing hyaluronic-acid base.
Comfort you can feel, in a simple bedtime routine.
10 seconds before bed. That's it.
Apply it before you brush your teeth. It absorbs before your head hits the pillow. It works while you sleep.
No appointments. No waiting rooms. No $3,000 laser sessions. Just a simple nightly routine at home.
A simple bedtime ritual many women say leaves intimate skin feeling softer and more comfortable over time.
And you won't be doing it alone.
Dr. Linda and I will be with you personally... answering your questions, checking in along the way to answer questions and support your routine.
Two real doctors. Not a chatbot. Not a call center. Us.
We've already guided over 3,000 women through this. We know exactly what to expect, when to expect it, and what to do if you have questions along the way. We've done all the thinking so you don't have to.
INTRODUCING
I'm SO excited to introduce to you...
Vivia Intimate Bloom™
Finally, Comfort For Women Who've Tried Everything Else
The Heritage Formula Europe's Trusted For Years — Now It's Here
The only dual-action topical estriol routine formulated for American women. The estriol European women have had for 50 years... finally in your hands.
10 seconds before bed. Works while you sleep. Soothes that dry, tender feeling. Brings back everyday comfort and closeness.
No more failed products. No more guessing. No more managing on your own.
This is the one so many women had been hoping for.
- Gentle enough for nightly use
- Bioidentical and pH-balanced
- Simple nightly routine at home
- Shipped discreetly to your door
The formula European women have trusted for 50 years... now it's here for you, too.
Who We Are
We're not a corporation. Vivia was founded by two doctors... Dr. Umair and Dr. Linda... who saw the gap between what European women had and what American women were told.
Over 3,000 women so far. Made in an FDA-registered US facility, third-party tested. Every email answered personally.
We'd rather help fewer women properly than more women poorly.
Testimonials
Ruth, 63 — years of dryness and discomfort
This really helped me! Be patient, it takes a little time. Things felt calmer within about 3 weeks. This has settled everything down — so much more comfortable now. I'm 9 years into menopause. Hardly any of that dry, tender feeling.
All these changes took me totally off guard. I had no idea all the changes that your body goes through after and during menopause. I really wish my doctors had known to recommend this years ago. If you're wondering whether to try it, don't hesitate... it's a fantastic, soothing product. Thank you for helping all us ladies who deserve to feel comfortable.
Patricia, 66 — years of discomfort
I'm 66 years old, and for about 4 years things had just felt uncomfortable. After using this cream for about a month, everything felt so much more comfortable and like myself again. Closeness with my husband felt easy and natural again.
I even mentioned it to my doctor at my annual visit and she was glad I'd found something I liked. I'm so happy I got this cream. Keep up the great work helping women like me. Bless you!
Kat, 53 — constant irritation and itchiness
Being in my 50's, this cream has been a lovely addition to my routine. All you need do is apply it to the lady bits 2 or 3 times a week, which is easy to add to the post shower routine. The cream actually makes the garden down there feel more normal and dewy and youthful. It just feels more comfortable day to day.
I've only had it for a couple weeks now but so far it's been great and I will absolutely keep using this.
90-day money back guarantee
A simple nightly routine
A simple nightly routine many women describe as calming and comfortable over time. Everyone's different.
Therese, 59 years
"I happened to see Dr. Umair's video online and hesitantly ordered — my alternative healthcare practitioner tested it for me, gave me the green light. Just a little bit applied regularly has been a lovely addition to my routine. I didn't even know when I bought it that it had estriol in it, but I think I'm really grateful for it."
Many women say closeness simply feels more comfortable again.
Susan, 62 years
"This stuff is the absolute bomb, the cat's meow, the cherry on top of the hot fudge sundae. I've gone from dry and uncomfortable to feeling soft and like myself again. A whole chapter of my life I thought was closed feels open again, and I feel wonderful. A fabulous product — thank you and keep up the good work!"
This is when it stops being something you think about — and you just feel like yourself again.
Karen, 69 years
"I felt uncomfortable all the time, every single day for over a year. I went round and round with my doctor and nothing seemed to settle it. I tried a couple of products before this that didn't do much and were messy. Now I feel comfortable most of the time... so much more like myself in every part of life. My heart goes out to you if you're reading this because if you are, chances are you need some real help. We women need to stick together!"
90-day money back guarantee
Your complete comfort routine includes everything you need to feel comfortable
This isn't just a cream in a box. It's a complete comfort system — designed so you know exactly what to do, when to do it, and what to expect at every stage.
Here's what's included with your routine:
Care Guide #1
Your Application Guide
How much. Where. When. Everything you need to feel confident from your very first application.
Included free with your routine.
Care Guide #2
Your Complete Comfort Guide
Your 90-day roadmap. Symptom Tracker. Returning to Intimacy Guide. Complete FAQ. So you never wonder "is this working?"
Included free with your routine.
Priority Care Access
Two Doctors In Your Corner
Direct email access to Dr. Umair and Dr. Linda. We answer personally. We're here to answer your questions and support you along the way.
You are not doing this alone.
Included free with your routine.
OUR GIFTS TO YOU
Your guides and Priority Care Access are worth $274 — they're included free
The Application Guide ($27), the Complete Comfort Guide ($47), and 90 days of Priority Care Access ($200) — all included the moment you start your routine.
Dr. Linda and I put real time into these guides. They're built from years of helping women feel comfortable again — the questions they ask, the worries they have, the moments they need reassurance.
We include them because we want you to feel genuinely looked after. Not just buy a product.
This is a mission for us. We want the best value for our patients and the best quality we can deliver. That's why we use premium ingredients, sterile manufacturing, and third-party testing on every batch.
We could charge more. But we'd rather more women get access to something that genuinely helps.
Here's exactly what happens when you order
Plain brown box. No logos. No branding. Your postman will have no idea what's inside.
Apply nightly before bed. 10 seconds. Not messy. Absorbs before your head hits the pillow.
A light tingle the first few times is normal and settles quickly. Many women describe things feeling calmer and more comfortable over time. Everyone's different.
As things feel calmer and more comfortable, many women move to just 3 times a week to maintain. Your guides and your two doctors keep you supported the entire way.
YOUR ROUTINE
Join 3,281 Women And Millions Across Europe Taking Back Control Of Their Intimate Health And Marriages
The cream. The guides. Two doctors in your corner.
Let's talk about what this costs — and what it saves you
Add up what you've already spent. The KY. The Replens. The coconut oil. The Revaree at $55 a box. The Amazon orders at 2am.
It's easy to spend $500–600 over the years on lubricants and moisturizers that never touched the actual problem.
| What women spend on | Cost |
|---|---|
| Lubricants (KY, Sliquid) | $15–20 each, over and over |
| Replens moisturizer | $20/box |
| Revaree inserts | $55/box |
| Coconut oil, gels, suppositories | hundreds over time |
For $1.67 a day, you get the cream, the guides, and two doctors in your corner.
For less than a month of lubricants and moisturizers you get the cream, the guides, and two doctors in your corner for the full 90 days.
Your Comfort Routine
Everything you need for your complete 90-day comfort routine.
90-Day Supply of Intimate Bloom™ ($250 Value)
Your dual-action estriol cream in a Hyla-Shea™ moisturizing base — 3 full months of daily use, shipped automatically every billing cycle.
Your Application Guide ($27 Value)
Exactly how to apply it, how much to use, what to expect in your first week.
Your Complete Comfort Guide ($47 Value)
Your month-by-month plan, complete hygiene routine, and every question answered before you think to ask it.
Priority Care Access ($200 Value)
If you have a question at any point, we are here. You are not doing this alone.
"Will this work for me?"
Whether you're on HRT or avoiding it entirely... whether you're just noticing changes or things have felt uncomfortable for years...
Estriol is applied locally, right where you want comfort.
It works alongside HRT, and for any personal medical history, check with your doctor.
Estriol is one of the estrogens your body naturally makes, and Vivia is applied locally, right where you want comfort.
That's why European women have quietly used it for 50+ years.
Vivia meets you wherever you are.
Once you click the button...
You'll be taken to our secure checkout to start your 3-month subscription — $150 billed every 3 months, cancel anytime before your next renewal.
You'll be on your way to feeling more comfortable, giving you many years of comfortable intimacy and connection with your husband.
I'm so confident you'll love how comfortable Vivia Intimate Bloom™ leaves you feeling — that's why I take on all the risk, out of my own pocket...
I’m so confident you’ll love how comfortable Vivia leaves you feeling
that I’m taking all the risk myself.
If you're not happy for any reason within the first 90 days, you can return it at any time.
Even if you simply change your mind you can return it by sending one email or one quick phone call that won't take no longer than 90 seconds.
I will give you your money back right away, no questions asked.
That's all, one simple step.
You won't risk a thing…
And you have so much to gain.
Your doctor isn't going to refund you for the appointments that didn't help...
No store is going to let you return all of the lubricants and gels you've used over the years that never solved your problems and no specialist is ever going to give you a refund on expensive procedures if they don't work for you.
There is absolutely no reason that would stop us from refunding you 100% of your money.
With one click, you too can feel more comfortable, with zero risk and everything to gain.
For Every Woman Who's Finally Ready To Feel Like Herself Again
Because you deserve to feel comfortable again.. and we are truly excited for you to begin your comfort routine!
Your Comfort Routine
Everything you need for your complete 90-day comfort routine.
90-Day Supply of Intimate Bloom™ ($250 Value)
Your dual-action estriol cream in a Hyla-Shea™ moisturizing base — 3 full months of daily use, shipped automatically every billing cycle.
Your Application Guide ($27 Value)
Exactly how to apply it, how much to use, what to expect in your first week.
Your Complete Comfort Guide ($47 Value)
Your month-by-month plan, complete hygiene routine, and every question answered before you think to ask it.
Priority Care Access ($200 Value)
If you have a question at any point, we are here. You are not doing this alone.
Now you know all of this . . .
The only thing stopping you from living as comfortably, intimately and as confidently as women in their 50s, 60s and 70s across Europe . . . is clicking this button.
- Imagine waking up and not thinking about the dryness . . . just getting dressed and starting your day.
- Imagine your husband reaching for you and feeling warmth instead of panic . . .
- Imagine sitting through a whole dinner, a whole movie, a whole day without that burning . . .
- Imagine feeling comfortable day to day . . . not planning around it, not thinking about it, not counting the days.
And enjoy the same life that European women are treated to. The same gentle estriol comfort routine European women have used for years.
Intimate dryness after menopause is something so many women quietly live with. But right now, today, you can start feeling more comfortable.
You don't have to figure this out alone. You'll have Dr. Linda and me in your corner . . . a personalised routine . . . and a community of thousands of women who started exactly where you are.
Now that same gentle routine is here for you, too.
90-day guarantee. If you're not happy, you get your money back. No questions asked.
I value privacy and security above everything else, so I wanted to make sure that your online
order process is 100% secure
That's why we use Shopify...
Shopify is trusted by millions of businesses worldwide and uses the same encryption data as the most secure platforms on the internet.
Once you click the button the next page is going to pop up.
It's going to ask for some brief information to start your 3-month subscription — $150 every 3 months, cancel anytime.
Thank you so much for
reading this letter today...
I really hope this information helps you. Thousands of women are already on this journey... and we're here for every one of them.
Frequently Asked Questions
Lubricants should absolutely be used in conjunction with Intimate Bloom™ — especially in the early weeks while your skin is still settling. We cover exactly how to use them together in your Application Guide. As things feel more comfortable over time, most women find they need lubricant less and less.
Yes. Women of all ages after menopause use Vivia, and many in their 60s, 70s and beyond say they feel more comfortable. Comfort can come at any age — it just needs a little support.
Many women say they start to feel more comfortable within the first few weeks of a regular routine, with things continuing to settle over the following couple of months. Everyone's different, so give it a little time.
You can order it directly online and it ships discreetly to your door. Estriol has been part of European women's intimate-care routines for years, and now it's easy to get here too.
Many women find intimate skin feels more supple with regular use, at any age. Women who have felt uncomfortable for 5+ years still say things feel more comfortable over time. It may take a little longer, but comfort can return at any stage.
The active ingredient is estriol — one of the estrogens your body naturally produces. It's a gentle amount of bioidentical estriol in a clean, paraben-free base. No synthetic hormones. No fragrances. No endocrine disruptors. Just the estriol your tissue is asking for.
6 pumps (3 external + 3 internal) = one dose. Apply once daily for the first 30 days, then reduce to 3 times per week for maintenance. Your Application Guide walks you through everything step by step — timing, technique, and what to expect in the first few days.
Each 15ml tube lasts approximately 30 days at the daily dose. Once you move to the 3x/week maintenance phase, a single tube lasts significantly longer. Your subscription ships a fresh 90-day supply automatically every 3 months — so you're always covered without having to think about it.
Yes. We recommend applying at least 30 minutes beforehand to allow full absorption. Your Returning to Intimacy Guide covers how to comfortably reintroduce closeness — especially in the early weeks.
Yes. Systemic HRT (pills, patches) is excellent for hot flashes, mood, and bone health. But it doesn't deliver enough estrogen locally to keep intimate skin comfortable. That's why many women on HRT still experience vaginal dryness and discomfort. Vivia is designed to work alongside your HRT... targeting the tissue directly. Many of our customers use both.
Yes. Bioidentical means the estriol is structurally identical to the estriol your body produced naturally before menopause. Your cells recognise it immediately. It's not synthetic, not horse-derived, not modified. It's the same estriol — just delivered directly where it's needed.
Yes. As intimate skin feels more comfortable, soft and better balanced, many women say that easily-irritated feeling eases too.
Each application uses 6 pumps (3 external + 3 internal) — a modest everyday amount. Estriol is the one of the estrogens your body naturally makes, and this is a modest everyday amount.
No. Intimate Bloom™ is free from parabens, phthalates, synthetic fragrances, and endocrine-disrupting chemicals. We formulated it with the same care we'd want for our own families.
Your order ships in a plain, unmarked box with no product names or descriptions visible on the outside. Expect delivery within 5-7 business days. We understand this is personal — your privacy is protected at every step.
Yes, your personal information is 100% protected because we use Shopify's enterprise-grade encryption, the same security used by millions of trusted retailers worldwide.
You'll be charged $150 every 3 months. No hidden fees, no surprises. You can cancel at any time before your next renewal by emailing us at info@byvivia.com.
You're covered by our 90-day money-back guarantee, no questions asked. If it's not right for you, we'll refund your first payment in full.
PS. You're in good hands and I'll be with you every step of the way.
I've formulated this with your health in mind.
Please make sure to write in after to let me know about your amazing results.
You Deserve To Feel Like Yourself Again. And You're Joining Thousands Of Women Who Already Do.
Your Comfort Routine
Everything you need for your complete 90-day comfort routine.
90-Day Supply of Intimate Bloom™ ($250 Value)
Your dual-action estriol cream in a Hyla-Shea™ moisturizing base — 3 full months of daily use, shipped automatically every billing cycle.
Your Application Guide ($27 Value)
Exactly how to apply it, how much to use, what to expect in your first week.
Your Complete Comfort Guide ($47 Value)
Your month-by-month plan, complete hygiene routine, and every question answered before you think to ask it.
Priority Care Access ($200 Value)
If you have a question at any point, we are here. You are not doing this alone.
90-Day Full Refund Guaranteed
If you are not completely satisfied with your first payment, we will give you your money back right away.
No questions asked!